Shade of the global zeitgeist.
When experts and trendsetters select a ‘color of the year’, they try to capture the mood and emotional climate of the culture. Here are shades of the global zeitgeist from the experts. See if you think they’ve captured the world as you are experiencing it. I think Pantone’s Veri Peri might be difficult to incorporate into your wardrobe in anything more than an accent, but the two shades of green would be pretty from clothing to wall color.
In 2022, Pantone has chosen a vivid, unusual, almost harsh, purple – Very Peri. For the first time, Pantone created a color of the year instead of choosing an existing color. It is inspired by the metaverse and the gaming and digital worlds. It embraces uncertainty while offering cautious optimism after the thwarted plans and disappointments of the past few years. It is the color of new thinking and possibilities.
“We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse, and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”
Benjamin Moore has chosen a silver-green sage reminiscent of the stem of a flower – October Mist 1495. They offer an entire color palette for 2022 which is meant to provide calm and inspire creativity.
Sherwin Williams has chosen Evergreen Fog as its color of 2022.
“Evergreen Fog SW 9130 is a versatile and calming hue, a chameleon color of gorgeous green-meets-gray, with just a bit of blue. It’s a simple but sophisticated wash of beautiful, organic color for spaces that crave a subtle yet stunning statement shade.”