As we mentioned in our earlier article about online grocery deliveries, fresh produce continues to be a stumbling block for the large online/home delivery grocery companies. Consumers are wary of trusting a remote large company to choose their heads of lettuce and bananas for them. Consumers seem to be willing to trust new start-up produce delivery companies to choose for them, however. These new businesses bring seasonal fresh produce directly from the farms to your doorstep. They are the middlemen between the farms and consumers.
We are huge fans of the CSA movement (Community Supported Agriculture) which supports local farmers (search for our two earlier articles), and now these entrepreneurs are making it easy to have fresh produce delivered directly to your door. Here are some farm-to-table ventures that deliver high-quality perishable goods to consumers like you:
Good Eggs operates in San Francisco, Los Angeles, New Orleans and Brooklyn. I love this sentence from their mission statement – “Eating local food is an opportunity to encounter the diversity of flavors unique to a region and to a season”.